Cooler Master has found a creative way to market its CPU thermal paste: using it to paint a mountain scene on a CPU.Cooler Master posted a video featuring the Cryofuze 5 thermal paste, which it introduced earlier this year. Normally, you squeeze the paste directly on the CPU before fitting the cooler on top. But this time, the PC component vendor used the paste as a professional painter would. Along with its high-performing thermal conductivity, the Cryofuze 5 lineup stands out for coming in six different colors. Cooler Master took advantage of this by squeezing the various paste colors onto an actual palette.
An artist then used the palette to paint on a CPU attached to a motherboard. The video speeds up to show the resulting artwork: a mountain surrounded by clouds, trees, and grass. The iconic theme song from American painter Bob Ross’s TV show then plays at the end of the video clip. Of course, there’s little point to actually painting a CPU with thermal paste since the artwork will be sealed behind the cooler’s heatsink. But the video from Cooler Master does point out an actual use case for offering thermal paste in more than one color.
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Cooler Master didn’t immediately respond to a request for comment. So details about the video, like how long it took to paint the art on the CPU processor, are unclear. But the video arrives months after the Cryofuze 5 line received some initial jeers after the Taiwanese company accidentally marketed the product as “AI themal paste” due to a translation error.
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About Michael Kan
Senior Reporter
I’ve been with PCMag since October 2017, covering a wide range of topics, including consumer electronics, cybersecurity, social media, networking, and gaming. Prior to working at PCMag, I was a foreign correspondent in Beijing for over five years, covering the tech scene in Asia.
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