“Nutrition facts” style labels for internet plans are finally a reality.As of Wednesday, the FCC now requires internet providers to break down costs and services for customers. The FCC says the move should encourage competition and help consumers take charge of their services.
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If you’ve ever had trouble figuring out exactly what fees your internet provider is charging you and what internet speed you’re actually getting, the FCC has your back.The Federal Communications Commission is now requiring internet providers to give customers a breakdown of all the costs, fees, and speeds associated with their plan in a simple “nutrition facts” format, just like you might see on the back of a bag of chips.Beginning on April 10, all internet companies that have more than 100,000 customers must display these labels at every point of sale, both online and in stores, the FCC said in a press release on Wednesday. That includes companies that provide both home, or fixed, internet services, as well as mobile broadband.
Providers with fewer than 100,000 customers have until October to roll out the labels.And the labels aren’t just designed for new customers — internet service providers must also make them available to current customers in their online account portals and provide the label when a customer asks for it.Specifically, the labels must include a variety of detailed information, like introductory rates, data allowances, contract length, early termination fees, and more. They also must include links to information about network management practices and privacy policies, the FCC explained.”Broadband Labels are designed to provide clear, easy-to-understand, and accurate information about the cost and performance of high-speed internet services,” the FCC said in its press release. “The labels are modeled after the FDA nutrition labels and are intended to help consumers comparison shop for the internet service plan that will best meet their needs and budget.”The labels have been eight years in the making.The FCC first proposed the nutrition facts-style labels as a voluntary option in 2016, but didn’t mandate them until 2022 following an order from Congress under the 2021 infrastructure law, Reuters reported.Some ISPs got ahead of the FCC’s April 10 deadline — Google Fiber was one of the first ISPs to roll out the labels in October 2023, and Verizon followed suit last month.
