A judge has ruled that Google must face a proposed class action lawsuit that alleges it monopolizes the ad exchange market.U.S. District Judge Kevin Castel was tasked with reviewing a number of cases against Google and made the ruling Friday. While he allowed the proposed class action to move forward, he also dismissed some other antitrust claims against Google focused on ad-buying tools that are used by large advertisers, Reuters reports. In a written decision he said that the advertisers “have not plausibly alleged antitrust standing in the markets for ad-buying tools used by large advertisers, but they plausibly allege antitrust standing as to injuries they purportedly suffered from anti-competitive practices in the ad-exchange market and the market for small advertisers’ buying tools.”Additionally, Castel has said that Gannett could try in a separate case its allegation that Google fraudulently concealed the anticompetitive effects of some technology.Gannet has alleged that Google made ad inventory available on its auction site that Gannett had sold directly to advertisers as a way to accrue transaction fees.
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Late last year Google was reportedly considering replacing some of the human staff in its ad department with artificial intelligence.In May of last year, Google launched “a new era of AI-powered ads” as a way to enhance the advertiser’s experiences with the company, which included the ability to create AI-designed assets for customers and ad campaigns designed specifically for the advertiser.
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