NBC announced that it selected Sony as its broadcast equipment partner for the production of the 2024 Olympic and Paralympic games in Paris. This includes cameras, monitors, lenses, and accessories across the entire NBC broadcast operation. NBC plans to feature the Olympics across multiple platforms and channels including NBC, Peacock, USA Network, E!, CNBC, GOLF Channel, Spanish-language networks Telemundo and Universo, and NBCOlympics.com and the NBC Sports app. To do so, it will use Sony products to deliver imaging, monitoring, and technical support for its production of the 2024 Olympic and Paralympic Games. The broadcast corporation will deploy nearly 100 cameras in Paris that range from us in-studio to in the field and include full-frame cameras, PTZ (Pan-Tilt-Zoom) systems, POV cameras, and cinema systems, as well as lenses, accessories, and more than 400 4K HDR, monitors for live grading, studio and location monitoring, and field use. “For the Paris Olympics, NBC Sports has been planning extensive behind-the-scenes and intimate storytelling through technology,” Darryl Jefferson, Senior Vice President, Engineering and Technology at NBC Sports and Olympics says. “This includes specific use of cinematic style cameras and robotic and PTZ cameras in new applications throughout our production. Further, NBC’s wholesale pivot to a mezzanine HDR at every Olympic venue has been largely built on the continued partnership with Sony on high-quality monitoring, color grading tools, and the adoption of the ‘NBCU LUT’ as a standard feature in Sony’s broadcast products.” Sony Electronics has worked with NBC Sports for more than 20 years and assisted its Sports production efforts at previous Olympics and other major international sports events in North America, Europe, South America, and Asia.
“Sony Electronics’ solutions continue to power the most memorable moments in sports, so we’re honored to expand our longstanding technology partnership with NBC Sports to further elevate NBCU’s presentation of one of the most viewed, influential, and entertaining global events through the use of cutting-edge technologies and workflows that enhance broadcast operations and amplify fan engagement,” Neal Manowitz, President and COO at Sony Electronics says. NBC’s selection of Sony is just the latest in a run of publicity coups for Sony in the past few years starting with the Associated Press switching to only Sony cameras in 2020, USA Today‘s exclusive relationship in 2021, and Reuters announcing it would rely on Sony for its global video productions this past June. Image credits: NBC
