AMD sets sight on gamers Updated: Sep 9, 2024 2:04 pm WePC is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Prices subject to change. Learn more Table of Contents Table of Contents Rumors surrounding AMD’s new ‘RDNA 4’ graphics card lineup continues to stir today, with the latest murmurs suggesting at least 4 new cards tailored towards the mainstream marketplace. News around AMD’s 8000 series GPUs has been relatively sparse over the past couple of weeks, with most of the headline information still relatively under wraps. That said, new information is being drip fed into the community almost daily at the moment, with the brand now expected to launch 4 new NAVI 48 & NAVI 44 SKUs. According to Benchlife, the plan for AMD’s RDNA 4 GPU architecture is “very clear”, with both NAVI 48 and NAVI 44 both receiving two unique SKUs – both tailored at the mainstream market. AMD’s plan for the RDNA 4 GPU architecture is actually very clear, namely Navi 48 and Navi 44. If it is further subdivided, Navi 48 will include R24D-E8, R24D-E6 and Navi 44’s R25D. – Four products including P8 and R25D-P4 are in AMD’s current planning. Benchlife AMD prioritizes gaming GPUs over enthusiast market It’ll come as no surprise that AMD want to target the more mainstream marketplace – even more so after AMD’s Senior Vice President, Jack Huynh, said the following in a Tom’s Hardware interview: So, my number one priority right now is to build scale, to get us to 40 to 50 percent of the market faster. Do I want to go after 10% of the TAM [Total Addressable Market] or 80%? I’m an 80% kind of guy because I don’t want AMD to be the company that only people who can afford Porsches and Ferraris can buy. We want to build gaming systems for millions of users. Tom’s Hardware The brand is showing clear signs of moving away from the more enthusiast product space in favor of the mass market, and are doing so through its upcoming 8000 series lineup. Below are the following SKUs that are likely to launch with the first round of 8000-series cards: NAVI 48 SKU 1 – R24D-E8 NAVI 48 SKU 2 – R24D-E6 NAVI 44 SKU 1 – R25D-P8 NAVI 44 SKU 2 – R25D-P4 At this early stage, we’re still unclear on what specifications each of the SKUs will entail – outside of the RDNA 4 architecture. We do know that the 8000 series lineup will likely be officially unveiled at next year’s CES event that will take place in January, 2025. It’s also said that AMD’s AIB partners have already begun boot testing the first RDNA 4 NAVI 48 and 44 silicon within their respective workshops, meaning everything should be ready to roll come next year’s AMD keynote. This all comes at a time where NVIDIA quietly plans its own 5000 series launch. It’ll be interesting to see how the respective GPUs perform when push comes to shove – and whether or not AMD’s renewed interest in the mainstream gaming market has paid off. Only time will tell.
