Elon Musk is reportedly looking to get into the streaming business with a television app for Amazon and Samsung smart TVs.The YouTube-esque service reportedly has the goal of allowing users to watch “long videos on a bigger screen” according to an anonymous company source that spoke with Fortune about the platform. The app could arrive as soon as next week.A blog post on X in January claimed that the service is “now a video-first platform” and that people watch video in 8 out of 10 user sessions on the site. The company recently enabled long-form video uploads and in the same blog post noted that in December of 2023 alone users watched the equivalent of 130 years’ worth of videos that clocked in at 30 minutes or longer.If released, the streaming app won’t be the service’s first foray into television. In 2016, shortly after it signed on to stream 10 NFL games, Twitter launched streaming apps for Apple TV, Xbox One, and Amazon Fire TV.Musk has urged content creators to post longer-form content on Z. Most recently, Tucker Carlson posted his interview with Russian President Vladimir Putin on the site. Prominent streamer Mr. Beast also posted a longer-form video on the site, reportedly earning $250,000 in revenue from the single upload.
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Streaming is just one of the areas Musk is looking to expand X’s footprint. Musk is reportedly also looking at creating similar services to Signal, Reddit, and Twitch on the platform as well in his quest to make X an “everything” app.Last month the company began rolling out audio and video calling functionality to users on the platform.
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